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We walk the path for you

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We are Matias & Gastón Montironi

Position: Company Directors

Company name: MONTIRONI BUSINESS GROUP (www.montironi.com) 

Official cars dealer of Ford, Fiat, Jeep, Peugeot and Hyundai 

Car Rental business: RENTAUTO

We have been dealers for more than 50 years, the company was founded in 1966 by my great-grandfather, which makes us the 4th generation of the family business. We have branches in more than 10 locations in the province of Cordoba and we are looking to expand the business.

As dealers we sell new cars and used cars, and we provide after-sales service and sell spare parts.

Insights:

Global Automotive Industry Insights:

  1. Electrification: There is a strong shift towards electric vehicles (EVs), driven by environmental concerns and government incentives.  But the change is not as fast as was planned, some terminals are changing their inversion. To expensive cars, too slow to charge, and not enough infrastructure.

  2. Autonomous Vehicles: The development of autonomous driving technology is gaining momentum, with companies investing in research and partnerships to enhance safety and convenience.

  3. Sustainability: Automakers are increasingly focusing on sustainability throughout their supply chains, including the use of recycled materials and reducing carbon footprints.

  4. Digital Transformation: Integration of digital technologies in manufacturing, supply chain management, and customer engagement is transforming how vehicles are designed, produced, and sold.

  5. Supply Chain Challenges: The industry has faced disruptions due to the COVID-19 pandemic, semiconductor shortages, and geopolitical factors, highlighting the need for more resilient supply chains.

Insights for Argentina:

  1. Market Size and Growth: Argentina has a relatively small but developing automotive market, with local manufacturing usually being the most important part of the market. The industry is crucial for economic development, providing jobs and contributing to exports.

New cars industry estimated 2024: 400,000 new cars

New cars industry estimated 2025: 500,000 new cars

  1. Regulatory Landscape: Government policies: 50% of new cars price are taxes in Argentina. Next year: open economy, industry will need government support and reduce taxes to be competitive.

  2. Emerging Electric Mobility: Same as globally. The market for electric vehicles is still very small in Argentina, no infrastructure, but there is growing interest. 

  3. Challenges: Economic volatility, inflation, and changes in political leadership often affect the automotive industry in Argentina. This can impact consumer purchasing power and overall market stability. New Milei’s government, open economy.

  4. Local Manufacturing: There was a focus on strengthening local automotive production capabilities, with several international automakers in the country. Now the focus is all in efficiency, costs, competitiveness. Open market next year, more internationals brands are setting up or will be importing products, market more of supply than demand a 

Montironi/ Car dealer / Business Opportunities 

Digital Transformation

Bigger software teams, need of more digital/software/automatization knowledge.

Application of artificial intelligence (AI) in all the value chain.

More customer engagement and measurement of that engagement to improve it.

Need to make structures more efficient for an aggressive market ahead.

  • Linkedin

For more information email us gmontironi@montironi.com & mmontironi@montironi.com

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